Course curriculum

  • 1

    Introduction

    • Introduction from your instructor

    • What you will learn in this chapter

    • The importance of strategic planning

    • Definitions and terms

    • Strategic Planning Process Flow
  • 2

    Vision Statement

    • What you will learn in this chapter

    • Vision and vision statement
  • 3

    Mission and mission statement

    • What you will learn in this chapter

    • Mission and Mission Statement

    • Start with the exit in mind
  • 4

    Core values

    • What you will learn in this chapter

    • Core values
  • 5

    Strategic goals

    • What you will learn in this chapter

    • Strategic goals
  • 6

    Map and gap

    • What you will learn in this chapter

    • Map and Gap
  • 7

    SWOT and PESTLE analysis

    • What you will learn in this chapter

    • SWOT and PESTLE analysis
  • 8

    Strategic Planning

    • What you will learn in this chapter

    • Strategic Planning
  • 9

    Next steps

    • Next Steps

    • Business plan template